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Digital Analyst - Adobe

Company: Springs Window Fashions
Location: Middleton
Posted on: July 3, 2024

Job Description:

Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. The Marketing Team develops and executes the SWF residential marketing strategy to position our brands as market leaders, drive brand awareness and consumer engagement while continually improving the consumer's purchase experience. Marketing at SWF is a fast-paced and dynamic group providing a vital role with our work often being the first impression consumers have of our brands. The Digital Analytics Specialist is responsible for monitoring and improving our ability to collect, store, and analyze digital and consumer level data. Leverage Google Analytics, Google Tag Manager and other tools to provide analysis and insights to our Marketing Team. Perform deep dive analysis into consumer behavior to identify trends and business insights.
Responsible for the implementation and monitoring of Google Analytics, Google Tag Manager, Lucky Orange, Usabilla, and Google Data Studio.
Root Cause analysis on trends and anomalies (positive & negative) to drive action. (Combine daily traffic, lead and cost data to build reports and dashboards to monitor and analyze key metrics for trends and anomalies.
Analyze consumer transactions to drive consumer segmentation for target marketing and deliver data analysis to inform marketing and merchandising on the site.
Work with IT to define, implement and leverage the Consumer Marketing Datamart.
Keep evolving our implementation and usage of the Google tool sets to ensure we are maximizing our knowledge.
Bachelor's degree in a quantitative field (ie: math, economics, statistics, data science or similar)
Strong skills SQL skills for analyzing and transforming consumer and transactional data.
Strong skills in designing and building reports and dashboards (i.e. Power BI)
Consistent attention to detail and quality; Relentless curiosity in diving into the data.
Strong working knowledge of MS office suite; excellent Excel skills.
Drive Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives
Consumer/Customer Focus - Building strong customer relationships and delivering on customer-centric solutions

Keywords: Springs Window Fashions, Madison , Digital Analyst - Adobe, Professions , Middleton, Wisconsin

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