Chief Credit Union Awareness Officer
Company: Credit Union National Association (CUNA)
Posted on: May 19, 2019
The company operates within the financial sector.The ideal
candidate will have a proven track record of leading national level
and local level campaigns to drive awareness, consideration, and
trial. S/he will have created, launched, and executed
awareness/trial campaigns resulting in driving growth and share for
brands or categories. Through strong collaboration efforts, the
individual in this role will deliver on outlined goals, ROI and
results in participation and investment by credit unions and system
entities. This individual will guide the planning, development,
fundraising, execution, and measurement of the campaign?s
integrated marketing and communication strategy.The Chief Credit
Union Awareness Officer is an inspiring and driven leader, bringing
together both b2c and b2b teams to create plans and deliver on
stated goals. At the same time, has an analytical disposition,
collecting research and data to drive decisions and articulate
success metrics, and use the insights gained through a developed
?test and learn? approach.
- The successful candidate will have a bachelor?s degree in
Marketing, Communications, or Sales; master?s degree or MBA is
- Prior experience in integrated marketing that includes but not
limited to, consumer research, digital, social media, direct
marketing, PR/earned media, communications, media and/or
advertising at a national level and a local market level.
Demonstrated success as a proven leader of collaborative
initiatives with proven results of enhancing key brand health
metrics such as awareness, familiarity, and consideration.
- Dynamic and creative leader who is known for inspiring,
developing and leading both direct and indirect teams, bringing the
team together to generate ? and work toward ? a common vision.
Likely achieved through at least fifteen (15) years relevant
experience, ten (10) of those at an executive /senior leadership
level demonstrating excellent judgement, analytical skills and a
record of creative problem solving. Experience reporting to, and
leading, executive-level committees and/or boards as well as
working with donors, related trade associations, and a member base
is essential, as is demonstrated success balancing campaign
initiatives, fundraising, marketing and committee/board
- Experience in the credit union industry and working within a
three-tiered business model is desired.
Keywords: Credit Union National Association (CUNA), Madison , Chief Credit Union Awareness Officer, Other , Madison, Wisconsin
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