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Digital Marketing Specialist

Company: KU Consulting
Location: Madison
Posted on: June 12, 2021

Job Description:

Job Description Digital Marketing Specialist We are an exciting, fast growing and innovative medical products company revolutionizing the distribution of medical products and services. Our vision is to use technology and efficiency to improve access and affordability of Durable Medical Equipment (DME) products for both the end users and to business customers while reducing the cost of healthcare for payors, providers and consumers. Come position yourself with an innovative industry leader in a fast-growing company with significant earning potential and excellent growth prospects in the future. Job Summary This position is responsible for marketing activities including SEM, SEO activities, digital branding, social media, marketing campaigns, PR, trade shows and all activities related to promoting our company. He or she plays a major role in driving website traffic and acquiring leads/customers. Digital marketing Associate will report to Marketing Manager. JOB RESPONSIBILITIES Execute all digital marketing, especially Google adwords and SEM, marketing database, email, social media, TV and display advertising campaigns Build and maintain social media presence, lead campaigns on social media Provide inputs and coordinate tasks with the SEO team and design metrics to continuously measure the progress with SEO. Actively participate in content creation and design for the different marketing campaigns. Provide branding and design inputs to the Ecommerce team to improve user interface on our platform. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Oversee the video creation, photo shoots, PR events. Ensure, manage, design and distribute regular newsletter campaigns. Design and execute a compelling content across various platforms. Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, ecommerce marketplace, insurance claim platform and other customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements BS/MS degree in marketing or a related field At least 2-3 years of experience with digital marketing. PREFERRED QUALIFICATIONS Additional: Prior experience in healthcare or direct to consumer online retail market Direct to consumer social marketing experience, SEM, SEO. Base salary with bonus. Benefi Company Description KU Consulting is a woman-owned staffing and consulting agency that has an applicant-centric philosophy. The KU Consulting team uses their expert recruiting and consulting services to help provide quality and first-class marketing and sales professionals needed to help our clients businesses grow and achieve its goals. We have proven a motivated applicant results in satisfied clients.

Keywords: KU Consulting, Madison , Digital Marketing Specialist, Other , Madison, Wisconsin

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