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Product Marketing Manager

Company: Sub-Zero and Wolf
Location: Madison
Posted on: June 12, 2021

Job Description:

This position is the brand's product champion and expert specializing in Sub-Zero (refrigeration). He/she drives the brand's product portfolio and lifecycle from definition to development of any extensions and enhancements of current products and of future products.

This role is responsible for:

  • Identifying market opportunities and unmet needs
  • Defining and scoping NPD projects
  • Market and competitive intelligence
  • Developing pricing strategies for all products
  • Prioritizing features and aides in product messaging development
  • Presenting recommendations to Product Definition team
  • Guiding the Creative Services team through photo and video asset creation
  • Defining sales accessories to support product offering
  • Communicating project schedules to cross function teams
  • Driving product placement at tradeshows, corporate showrooms and demo kitchens
  • Cross-functional team member that drives VOC into NPD

Keywords: Sub-Zero and Wolf, Madison , Product Marketing Manager, Other , Madison, Wisconsin

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