Digital Content Strategist - College of Letters & Science
Company: University of Wisconsin
Posted on: May 6, 2021
Are you at home on digital platforms? Do you know how to
leverage social media to build brand awareness and engagement? Have
you helped plan and execute digital marketing strategies, and
analyzed their impact? If so, we'd like to meet you! The College of
Letters & Science, the largest college on the UW-Madison campus, is
seeking a savvy, creative, responsive team player with the ability
to monitor and grow our digital presence, including our social
media channels, our web content and our email marketing. Join our
dynamic team and bring your digital savvy to our communications
efforts! POSITION SUMMARY:
As a member of the dynamic, creative Strategic Communications and
Advancement team within the College of Letters & Science (L&S),
the digital specialist will collaborate with team members and
colleagues to plan and execute digital marketing and outreach
campaigns. This work will support strategic goals for engagement
with students, alumni and other audiences. The digital specialist
will enliven our external and internal communications by creating
engaging content for our digital platforms, including social media,
web and e-newsletters. Duties also include creating slide shows and
short videos for L&S events, monitoring and managing the
L&S Instagram and other L&S social accounts, and analyzing
and reporting on the effectiveness of campaigns and posts.
Photography, video editing, digital marketing and web user
experience are highly desirable. POSITION DUTIES: 40% Social media
monitoring and strategy
-Collaborate with colleagues to develop integrated marketing plans
and campaigns, such as #Dayofthebadger, that include social media
-Monitor and post to L&S social accounts
-Maintain social media communications calendar
-Create targeted campaigns (particularly for Instagram) to engage
and inform student audiences and other constituencies
- Analyze and report on effectiveness of campaigns and posts, using
social media management software
-Grow engagement for channels such as LinkedIn and YouTube
-Manage student social media intern
25% Digital content creation and strategy for email marketing
-Facilitate content curation and selection process for
-Create content timeline with creative team
-Create content for email marketing platform
-Track performance of e-newsletters; evaluate and report e-mail
campaigns based on subscriber growth, conversions and other
-Research and report on best practices in email marketing and
introduce new ideas, lead new directions in email marketing
20% Digital content creation and UX strategy for web
-Monitor and help create content for L&S web pages; work with
creative services specialist to provide fresh, timely updates to
key pages, adhering to brand standards
-Contribute to info and ideas for web architecture and user
experience (UX) design
-Incorporate DEI goals and messaging throughout website
-Evaluate data to measure impact of content and social media
efforts (report on website traffic and engagement, site
-Use SEO tools to improve and conversion tactics to build affinity
-Contribute to team's understanding of best practices for content
and user experience
15% Digital content creation for alumni relations events and
-Provide imagery and help with creating slideshows and digital
-Manage editing and production process for reasonable-length
-Devise digital engagement strategy for events
-Capture and document events for social media Degree and Area of
Bachelor's Degree required in Communication Arts, Journalism,
Digital Marketing or a related area. Minimum Years and Type of
Relevant Work Experience:
-Minimum 3 years' professional experience in digital content
creation and social media strategy required.
-Demonstrated writing skills.
-Demonstrated experience and success working at intersection of
digital marketing and web analytics. Salary: Minimum $50,000 ANNUAL
(12 months); Depending on Qualifications.
Work Type: Full Time, 100%
Appointment Type, Duration: Ongoing/Renewable
Official Title: SR UNIV REL SPEC(T54BN) or UNIV RELATIONS
Employment Class: Academic Staff-Renewable
Job Number: 232281-ASApplications Open: April 7, 2021 Central
Applications Close: May 5, 2021 11:55 PM Central Daylight Time
Instructions to Applicants:
To be considered, applications must be submitted online at:
Please click on the "" button to start the application process.
To apply for this position, you are required to submit/upload ONE
document in pdf (preferred) or word format that contains the
1. Cover Letter. Your cover letter should address your
qualifications as they pertain to the minimum number of years and
type of relevant work experience listed above.
3. Contact information for at least three professional references,
including your current supervisor. References will not be contacted
without advance notice.
4. Links to at least three samples of your strongest online work in
strategic digital content creation.
Finalists for the position will be required to take a writing test.
Cheryl Adams Kadera
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS:
800.833.7637) and above Phone number (See for further information.
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Keywords: University of Wisconsin, Madison , Digital Content Strategist - College of Letters & Science, Other , Madison, Wisconsin
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