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Digital Ad Operations Specialist

Company: Hiebing
Location: Madison
Posted on: January 8, 2021

Job Description:

Digital Ad Operations Specialist
Hiebing is seeking a Digital Ad Operations (AdOps) Specialist who will work directly with multiple internal teams, clients and external vendors to perform all aspects of ad traffic management: including creative upload, placement creation, tag deployment and custom quality assurance of digital ad campaigns. Collaborating with various stakeholders to help define and implement measurement strategies that align with marketing and business plans is also an important component of the role.
Key Responsibilities:


  • Reinforce technical specifications, including rich media creative, needed to support the media buy and the business needs

  • Collaborate with internal teams to ensure campaign tracking will meet client needs and objectives

  • Develop KPIs, conversion strategies, analytics dashboards and share insights that will be monitored across digital initiatives

  • Implement third-party tags/pixels using Google Tag Manager or other custom methods as necessary

  • Work closely with the developers to implement any necessary custom programming for conversion or event tracking on websites

  • Traffic all digital media materials to necessary third parties and external vendors

  • QA tag implementation and ongoing monitoring to ensure accuracies for tracking metrics and reporting

  • QA to ensure that creative is trafficked accurately for all campaigns and updates are facilitated as needed

  • Ensure campaigns are live and running in accordance with tactics and executing as expected

  • Proactively catch potential issues or identify concerns early on in trafficking process

  • Provide technical support as the first line of defense for the media and development teams to help troubleshoot problems pre and post-deployment

  • Represent Hiebing when communicating with external vendors and convey a high level of intelligence and professionalism

  • Stay up to speed on ad-serving technology, including digital media best practices
    Desired Skills, Experience & Qualifications:

    • Proficient experience using Google Analytics and Google Tag Manager (GTM)

    • Experience with third-party ad servers, such as Sizmek, DCM or others

    • Basic web troubleshooting skills using browser inspector tools or developer tools

    • Familiarity with web technologies including, but not limited to: HTML, CSS and JavaScript

    • General CMS knowledge a plus, but not required

    • Proficient in Microsoft Excel, Word, PowerPoint

    • Must be detail oriented, exceptionally organized and able to multitask in a fast-paced work environment

    • Proven time management, task prioritization and problem-solving skills

    • Take pride in work output

    • Strong written and verbal communication skills

    • Self-motivated, proactive and curious

    • Able to work in the United States without sponsorship
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Keywords: Hiebing, Madison , Digital Ad Operations Specialist, Other , Madison, Wisconsin

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