Digital Ad Operations Specialist
Company: Hiebing
Location: Madison
Posted on: January 8, 2021
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Job Description:
Digital Ad Operations Specialist
Hiebing is seeking a Digital Ad Operations (AdOps) Specialist who
will work directly with multiple internal teams, clients and
external vendors to perform all aspects of ad traffic management:
including creative upload, placement creation, tag deployment and
custom quality assurance of digital ad campaigns. Collaborating
with various stakeholders to help define and implement measurement
strategies that align with marketing and business plans is also an
important component of the role.
Key Responsibilities:
Reinforce technical specifications, including rich media creative,
needed to support the media buy and the business needs
Collaborate with internal teams to ensure campaign tracking will
meet client needs and objectives
Develop KPIs, conversion strategies, analytics dashboards and share
insights that will be monitored across digital initiatives
Implement third-party tags/pixels using Google Tag Manager or other
custom methods as necessary
Work closely with the developers to implement any necessary custom
programming for conversion or event tracking on websites
Traffic all digital media materials to necessary third parties and
external vendors
QA tag implementation and ongoing monitoring to ensure accuracies
for tracking metrics and reporting
QA to ensure that creative is trafficked accurately for all
campaigns and updates are facilitated as needed
Ensure campaigns are live and running in accordance with tactics
and executing as expected
Proactively catch potential issues or identify concerns early on in
trafficking process
Provide technical support as the first line of defense for the
media and development teams to help troubleshoot problems pre and
post-deployment
Represent Hiebing when communicating with external vendors and
convey a high level of intelligence and professionalism
Stay up to speed on ad-serving technology, including digital media
best practices
Desired Skills, Experience & Qualifications:
Proficient experience using Google Analytics and Google Tag Manager
(GTM)
Experience with third-party ad servers, such as Sizmek, DCM or
others
Basic web troubleshooting skills using browser inspector tools or
developer tools
Familiarity with web technologies including, but not limited to:
HTML, CSS and JavaScript
General CMS knowledge a plus, but not required
Proficient in Microsoft Excel, Word, PowerPoint
Must be detail oriented, exceptionally organized and able to
multitask in a fast-paced work environment
Proven time management, task prioritization and problem-solving
skills
Take pride in work output
Strong written and verbal communication skills
Self-motivated, proactive and curious
Able to work in the United States without sponsorship
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Keywords: Hiebing, Madison , Digital Ad Operations Specialist, Other , Madison, Wisconsin
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