United Way of Dane County has been tackling Dane County’s
toughest challenges for 98 years. With a mission to unite the
community to achieve measurable results and change lives, we are
committed to build a Dane County where everyone can succeed in
school, work, and life. Through strategic partnerships and
collaborative work, United Way brings the many voices of Dane
County together to find common ground and develop a strategic
architecture for change, while engaging businesses and individuals
to give, advocate and volunteer in Dane County. Together, we are
The Power of Many. Working for All.
PURPOSE OF POSITION:
United Way of Dane County (UWDC) is the largest nonprofit in
Dane County, responsible for private investment into programs
designed to build family well-being and advance equity. UWDC
envisions a Dane County where everyone can succeed in school, work
and life. A central component of this work is educating, engaging
and inspiring the community to provide the resources to fund this
mission each year. The Vice President, Resource Development, sets
the strategy and leads the execution of raising these
The individual in this role will build a top performing Resource
Development Department to strengthen workplace and individual donor
partnerships, build community will for change, and grow financial
support to advance our mission.
Lead, plan, develop, manage, and implement multi-year strategies
to grow the financial support of this work through the leadership
and management of the Resource Development department.
This position provides professional leadership to Staff, serves
as a member of the Executive Team, and works closely with Board and
Resource Development volunteers including Campaign Cabinet and
Cabinet committees, Leadership Giving/Affinity Group committees,
and the United Way Foundation Board of Trustees. It also interfaces
with leaders across the Dane County business community with an
overall goal to drive partnerships and deepen relationships.
Additional tactics to achieve outlined goals:
• Provide innovative leadership and long-term perspective
focusing on the future direction of resource development, adapting
to a changing philanthropic landscape and evolving revenue model
for the mission.
• Evaluate the external market and stay aware of fundraising
practices, approaches, innovations, and strategies to enhance the
achievement of established fundraising goals.
• Utilize market information to lead major internal and external
change initiatives to effectively manage the future direction of
resource development efforts.
• Nurture a relationship-based culture within UWDC and
consistently model a customer-service orientation in all internal
and external interactions.
• Serve as the executive sponsor for United Way’s CRM /
relationship management strategy and system.
• Review and analyze the strengths and weaknesses of all
resource development initiatives.
• Set the direction of the department to ensure team members
have clear goals and a path to achieve these goals.
• Provide input and support to President / CEO.
Key Responsibility Areas: Resource Development
• Areas of responsibility include Private and Public Workforce
Giving (Corporate giving, workforce sector participation),
Leadership Giving (Tocqueville Society, Lead United), Affinity
Groups (Women United, LINC), Major Gifts, Transformational Giving,
the United Way Foundation, and provide guidance to Community
Impact’s Strategic Collaborations work and Marketing’s Community
Direct Response Campaign.
• With CEO, CFO and VP of Administration VP of Community Impact,
and VP of Community Engagement and Marketing, align resource
development priorities with Agenda for Change and organizational
strategic priorities. Aspire to match donor passions and interests
with organizational financial priorities for programs.
• Manage accountability of results, research, and data analytics
for learning, assessing progress on an on-going basis and
• Oversight of recognition program and strategies (e.g.
including thank you letters, event) and ongoing stewardship.
• Provide proper Resource Development representation at United
Way of Dane County meetings.
• Serve as staff point of accountability regarding compliance
with Wisconsin Regulation and Licensing for fundraising contracts
(CHC, AHA) and reporting.
• Serve as staff liaison in connection with other funders and
fundraising professionals, including Association of Fundraising
Professionals, and other business organizations.
Management and Administration
• Supervise, coach, evaluate and report on the activities of all
Resource Development staff and their ongoing job responsibilities,
including goal setting, development, and performance reviews.
• With Director of Transformational Giving, Director of
Foundation and Gift Planning, and Director of Resource Development
Operations, set team priorities and initiate strategic and
operational plans to accomplish long and short-term fundraising
goals and objectives.
a. Assign and qualify donor portfolios and goals
b. Qualify new prospects and goals as needed for portfolios
c. Recruit and manage volunteers to support portfolios
d. Oversee account/donor plans, including stewardship
(recognizing, reporting) and solicitation (asks)
e. Develop communication plan in collaboration with Community
Impact team to secure program information for volunteers/donors
g. Other duties as required to support team and organization
• Develop and maintain responsibility for the administration of
the RD department budgets in conjunction with appropriate team
• Develop meaningful and rewarding assignments and
responsibilities for all Resource Development volunteers and Board
of Directors (i.e. providing staff support, training, and
• Identify and recommend potential volunteers for the Campaign
Cabinet, Leadership Giving Committees, Board, and other appropriate
• Develop and maintain positive working relationships with key
community leaders and constituents.
• Interface between Board and teams, and organization and
• Ensure that volunteer engagement extends the organizational
brand, reach and financial support for the organization while
aligned with organizational priorities.
• Lead volunteer identification, recruitment, placement,
training, and recognition with staff involvement, building United
Way relationships across the community.
UWDC Board of Directors, Executive Team, major donors, corporate
leaders, volunteers, and the public. Work within the community to
explain policies and practices of United Way and improve community
understanding, engagement and giving. Supervise Resource
Development staff. Represent United Way of Dane County locally,
statewide, and nationally where appropriate.
Education and Experience: Bachelor’s Degree or equivalent
experience. A minimum of ten years of United Way campaign or other
related fund raising, or sales, with evidence of progressive
growth. Leadership experience as a senior member of an executive
Specific knowledge of supervisory and management techniques.
Specific knowledge of fund development and marketing and
relationship development fundamentals. Demonstrated leadership
ability. Special knowledge of principle and practices of marketing,
communications, public relations, and media relations. General
knowledge of budgeting, planning, and computer technologies
including CRM, analytics, and reporting.
United Way Competencies serve as the foundation for the United
Way network-wide talent management strategy and inform the
essential abilities (skills, knowledge, behaviors) that United Way
professionals must have to perform their jobs successfully.
Mission-Focused: Catalyze others’ commitment to mission to
create real social change that leads to better lives and healthier
communities. This drives their performance and professional
Relationship-Oriented: Understands that people come before
process and is astute in cultivating and managing relationships
toward a common goal.
Collaborator: Understands the roles and contributions of all
sectors of the community and can mobilize resources (financial and
human) through meaningful engagement.
Results-Driven: Dedicated to shared and measurable goals for the
common good; creating, resourcing, scaling, and leveraging
strategies and innovations for broad investment and impact.
Brand Steward: Steward of the brand and understands his/her role
in growing and protecting the reputation and results of the greater
Talent Management & People Development: Builds and leads a
diverse team that enables the organization to succeed; hires the
right people; demands high performance and results; ensures
people’s work is aligned with mission and strategy; Is open to new
ideas; invests time and resources in training, development, and
succession for the department; Identifies and grooms
high-potentials; delegates effectively; coaches and mentors
employees and teams; receives and provides feedback in a
constructive way that builds confidence among staff; addresses
Business Acumen & Strategic Direction: Demonstrates
understanding and knowledge of the United Way network; understands
business of the organization and effectively creates strategy.
Understands the community and its business environment; understands
general business and financial principles required to effectively
lead, manage and align resources for performance; can read
financial statements and create budgets; contributes to the bottom
line by helping the organization grow its resources and
Operational Planning & Execution: Establishes effective and
efficient processes that align their department priorities with
organization goals, strategy, and mission; collaborates effectively
within the organization; inspires and motivates people to build the
culture of United Way as the Mission of Choice; engages volunteers
in a way that helps execute the strategy.
Outward Turning: Develops strategic relationships to benefit
United Way and the community; knows key players in community and is
diligent in maintaining and expanding the network of partners;
seeks learning from inside and outside the network to build skills,
knowledge, and abilities to challenge the organization in reaching
its potential; Is an effective spokesperson for United Way and its
work; is present and visible in the community and with partners
(donors, volunteers, etc.); engages, listens, and understands
community aspirations; establishes credibility as a leader on
critical issues and solutions affecting the community.
Diversity, Equity, and Inclusion: Builds relationships
internally and externally, with other United Ways, United Way
Worldwide, state and local governments, nonprofit and private
sector organizations. Understands, appreciates, and maximizes the
talents of people from different cultures, gender, race, regions of
the country, etc.; considers diversity and inclusion when making
decisions and taking actions; welcomes and involves people from a
broad array of backgrounds so that they feel a sense of belonging
and understand that they play a significant role in the work or
project at hand.
Effective Fundraising: Donor-focused and results-driven, with a
relentless focus on gaining financial resources to support United
Way’s mission and community impact strategic objectives.
Effective Communication: Skilled and passionate communicators
who articulate the United Way message in a way that inspires others
to act in service to the organization and to the community. Promote
and sell ideas persuasively. Shape the opinions of key
“stakeholders” (donors, community, employees, and others) and
promote and project a positive image of the organization.
Adaptability to Change Management: Champion and facilitate
change to ensure long-term community sustainability. Adapt
successfully to changing needs while maintaining positive
relationships with internal and external constituents.
Strategic Relationship Management: Develops and maintains
strategic relationships that generate the financial resources
necessary to support United Way’s mission. Builds trust and donor
commitment to United Way.
Volunteer Management: Build organizational capacity through
volunteer collaboration and to develop high- impact, meaningful
volunteer opportunities that increase revenue, impact, outcomes,
Business Development and Sales: Implements and evaluates
business development and sales efforts. Uses multiple methods and
various sources of information to identify and approach prospective
donors, maintain positive relationships with existing donors, and
bring organizational resources to bear on achieving donor and
Entrepreneurial and Innovative: Creatively seeks new
opportunities to generate revenue and other resources that add
greater value to the organization and the community including the
ability to understand and contribute to the product development
process, able to assess donor’s interest, and accurately convey
those to cross-functional team.