MadisonRecruiter Since 2001
the smart solution for Madison jobs

Global Commercialization Marketing Manager

Company: Promega
Location: Madison
Posted on: September 13, 2020

Job Description:

Job ID 2019-2325

Category Marketing

Location : City Madison

Job Description JOB OBJECTIVE: Develop, plan, communicate, execute, and monitor worldwide commercialization strategies (short and long-term) and marketing tactics for the Academic Government Strategic Business Unit (SBU) market and customer segment portfolio using clearly defined goals, objectives, critical success factors, timelines, budgets and metrics. Responsible for managing the programs, events, and communications about our products and services to internal and external customers in a defined market segment.

ESSENTIAL DUTIES:

1. Develop and implement cohesive go-to-market strategies and commercialization tactics for the portfolio of products that drive revenue growth in the target market segment(s).

2. Knowledge of various sales channels including direct, distribution, electronic or non-sales force dependent alternatives.

3. Knowledge and experience of selling and marketing into Government accounts.

4. Propose strategy and obtain buy-in from Product Manager(s), Global Strategic Marketing Manager, Branch Marketing and Director/SBU Leader on marketing communication plans. Define and manage tactical plans for marketing communications: website refinement, e-marketing campaigns, printed brochures, sales tools, press releases, customer appreciation programs and public relations to meet business objectives, deadlines and budget.

5. Develop, communicate and implement, global commercial marketing plans including market research, situation analysis, product/technology positioning and elements of marketing mix (product, price, promotion, distribution) to create competitive advantages, pertaining to the specified market segment.

Develop and execute:

a. Product/technology value proposition.

b. Detailed tactical plans and metrics for product launches and legacy products.

c. Marketing collateral in support of new and legacy products.

d. Campaigns / themes and support tools for trade shows and conferences.

e. Competitor analysis and recommendations for strategic counter tactics.

f. Market specific messaging for work flow/application area.

6. Collaborates with product management and Marketing Services to define segment-specific product or workflow value proposition, positioning and marketing communications messaging, and promotional tactics to maximize product portfolio revenue. Uses input from customer needs and competitive landscape.

7. Lead logistics for development of materials and campaign/theme selection for global or regional promotions. Collaborate with sales channels on requests for special promotional programs or training; work with internal marketing and technical staff to evaluate requests and recommend/implement action plans.

8. Network with sales, branches, distributors and customers to understand needs/motivators to use for developing the most effective regional and global promotions. Collaborate with sales management to plan and coordinate product/technology commercialization efforts aligned with marketing strategies.

9. Develop and deliver training and presentations about campaigns/promotions and marketing strategy to and from branches, direct sales, distributors and/or internal staff.

10. Identify metrics and measure effectiveness of marketing tools and programs. Create and communicate metrics including ROI for all promotional programs.

11. Initiate, develop and implement direct market research activities; surveys, focus groups, competitive profile summaries and reports. Analyze results, recommends strategic direction, goals and objectives.

12. Lead strategy for external customer training events and industry-specific conferences. Event examples include: Promega Workshops/Roadshows, US regional meetings, ProCon Asia, European Working Group Meetings, etc.

13. Manage the Business Unit’s revenue and/or expense budgeting process. Creates the budget for assigned areas associated with commercialization tactics. Analyze expense results, trend lines, identification and explanation of exception items, and proposal for current year budget based on strategic initiatives.

14. Understands and complies with ethical, legal and regulatory requirements applicable to our business.

OCCASIONAL DUTIES:

1. Support SBU management for special projects or duties.

2. The individual may also have accountability for certain Product Management, Global Strategic Marketing activities associated with the portfolio.

MANDATORY QUALIFICATIONS:

1. BS in life science field required.

2. 5 or more years experience in life science business, sales and marketing.

3. Ability to comprehend and present intermediate level molecular biology techniques.

4. In-depth understanding of marketing functions including strategic and tactical marketing, marketing communications, market research, product management, distribution channels, competitive intelligence and customer relationship management.

5. In-depth understanding of sales and marketing into Government accounts in North America.

6. In-depth understanding and experience of sales and marketing capillary electrophoresis equipment and consumables into academic and government facilities.

7. Strong public speaking skills needed to represent Promega at external meetings, conferences and organizations. Able to present high-level information for multiple audiences based on analysis and facts.

8. Attend industry trainings, workshops, conferences, focus groups and other activities associated with commercialization tactics as a presenter or Promega representative. May be required to give technical presentations about Promega products and services

9. Proven ability to analyze issues, think strategically and creatively and execute innovative ideas in the target market segment.

10. Demonstrated effective written and verbal communication skills.

11. Demonstrated ability to work on multiple detailed projects and assignments simultaneously and independently.

12. Proficient in Windows PC based environment and MS Office.

PREFERRED QUALIFICATIONS:

1. MBA or equivalent business and marketing experience.

2. Five or more years’ experience in marketing management of molecular biology products or services.

3. Global knowledge of local cultures and business practices needed to successfully market to the applied sciences market segments.

4. 3 years Sales experience in life sciences market.

PHYSICAL REQUIREMENTS:

1. Ability to move boxes up to 25 pounds.

2. Ability to sit for extended periods of time.

3. Ability to use computer and telecommunications equipment.

4. Ability to travel as needed, domestic and globally.

Diversity is important at Promega. We are proud to be an Equal Opportunity Employer, and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Keywords: Promega, Madison , Global Commercialization Marketing Manager, Other , Madison, Wisconsin

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Customer Service Representative - Part-Time
Description: The CSR will assist the branch manager in all aspects of client contact. This will include handling telephone inquiries as well as greeting and directing customers to the appropriate team member. Provide (more...)
Company: Southern Management Corporation
Location: Fond du Lac
Posted on: 09/23/2020

McDonald's: Crew Team Member
Description: This job posting is for a position in a restaurant owned and operated by an independent franchisee and not McDonald's USA.This franchisee owns a license to use McDonald's logos and food products, for (more...)
Company: McDonald's
Location: Dubuque
Posted on: 09/23/2020

Indirect Fire Infantryman
Description: As an Army National Guard Indirect Fire Infantryman, you'll be in charge of the Infantry's most powerful weapon ndash the mortar. As part of a mortar squad, section, or platoon, you will perform challenging (more...)
Company: Army National Guard
Location: Dubuque
Posted on: 09/23/2020


Restaurant Delivery
Description: Your time. Your Goals. What is DoorDash Available in over 4,000 cities in the U.S., Canada, and Australia, DoorDash is about connecting people with possibilities: bigger savings accounts, wider nets, (more...)
Company: Doordash
Location: Dubuque
Posted on: 09/23/2020

Server (Full Time)
Description: Are you looking for an opportunity to work in your community that allows you to build relationships and make a difference br br Our Mount Carmel Bluffs community is seeking part-time Servers / Dietary (more...)
Company: Presbyterian Homes & Services
Location: Dubuque
Posted on: 09/23/2020

CDL-A Flatbed Driver - 1 yr OTR & Flatbed EXP Req'd
Description: CDL-A Flatbed Truck Driver Jobs Averaging .63 CPM And Earn Up To 1,200 Weekly Minimum Pay Montgomery Transport is proud to be deemed an essential business by the Department of Homeland Security and CISA. (more...)
Company: Montgomery Transport
Location: Sheboygan
Posted on: 09/23/2020

MD / Family Practice Job in Dubuque, Iowa / Permanent
Description: Physician / Family Practice / Dubuque, IA br br Family Practice Physician Needed in Dubuque, Iowa. br br The Hospital is searching for a full-time physician for a family medicine clinic in Dubuque, (more...)
Company: Murdock Consulting
Location: Dubuque
Posted on: 09/23/2020

CDL-A Established Teams Drivers - 6 mo OTR EXP Required
Description: Job Description: Seeking Established Team Drivers TLI is open and has the miles you need Seeking Teams with Hazmat Doubles Guaranteed 5,000 MILES weekly and up to a 40K sign-on bonus Whiles other (more...)
Company: Transco Lines
Location: Dubuque
Posted on: 09/23/2020

Warehouse and Prime Now Shoppers
Description: Shifts Overnight, Early Morning, Day, Evening, Weekend Location: Arlington Heights, Palatine, Wood Dale, Elgin and Schaumburg, IL Job opportunities vary by location. We update postings daily with open (more...)
Company: Amazon Workforce Staffing
Location: Hoffman Estates
Posted on: 09/23/2020

Server
Description: Are you looking for an opportunity to work in your community that allows you to build relationships and make a difference br br Our Mount Carmel Bluffs community is seeking part-time Servers / Dietary (more...)
Company: Presbyterian Homes & Services
Location: Dubuque
Posted on: 09/23/2020

Log In or Create An Account

Get the latest Wisconsin jobs by following @recnetWI on Twitter!

Madison RSS job feeds