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Account Specialist - Madison, WI

Company: Inspira Marketing
Location: Madison
Posted on: December 4, 2019

Job Description:

Account Specialists are tasked with implementing and supporting initiatives that drive brand awareness in the On-Premise. Specialists must have a passion for and expert knowledge of the On-Premise landscape, possess a deep knowledge of their respective markets and have the ability to influence consumers (LDA+) and decision makers alike. Specialists have a wide range of responsibilities relating to influencing consumers and stakeholders in order to create positive brand experiences. Specialists will be required to provide creative brand solutions to solve for accounts needs, leveraging outstanding relationships with key partners to drive results. The Account Specialists primary goal is to deliver share of performance in their account base greater than the industry and ROM.

This will include:


  • Focusing on placing the consumer first, by developing and executing On-Premise consumer led activations curated for each account and consumer segments
  • Imparting brand knowledge in a tailored approach to ensure that the right brands are visible in the account deploying the right tactic for the account
  • Delivering education to inspire and win share of voice amongst bartenders

    Account Specialists are responsible for On-Premise execution including but not limited to the following:

    • Must possess in-depth understanding of On-Premise account universe in the market
    • Maintain positive, collaborative partnerships with client, supplier, distributor, and other stakeholders to execute business needs in market
    • Identify opportunities to activate brands within the portfolio
    • Adhere to regular account call frequency and serve as a business partner with key staff to drive brand performance


      • Planning meetings
      • Cocktail / Menu Development
      • Drink Features
      • Brand Activation
      • Consumer Education & Sampling
      • Develop and maintain meaningful relationships with gatekeepers to build brand advocacy
      • Educate staff on brands and resources by conducting samplings and hands-on training sessions
      • Actively and pleasantly educate and inspire consumers on our portfolio, demonstrating and imparting a thorough knowledge of the brand including category, history, production and taste profile to strengthen the consumers connection to the brand
      • Influence consumer and gatekeeper sentiment through the management of public social media profiles inclusive of approved branded and lifestyle content designed to maintain online visibility
      • Advise accounts and provide content recommendations and strategies to improve their social media presence
      • Proactively complete administration duties including budget tracking, expense coding, providing market data and recaps and submitting survey responses to identify key learnings, competitive and local market insight and future program recommendations

Keywords: Inspira Marketing, Madison , Account Specialist - Madison, WI, Other , Madison, Wisconsin

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