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Senior Web Developer/Designer

Company: Springs Window Fashions
Location: Middleton
Posted on: November 17, 2023

Job Description:


Company Overview

Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our custom window treatments are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings.

Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. Our tagline is "the Best Experience Company." And it's more than just a set of words-it represents the essence of who we are. As North America's premier window covering company, we're committed to creating the Best Experience for our associates and team members, our consumers and end users, and our channel and business partners.

We are bringing new innovations to the market and have a lot to offer consumers who want to improve their home d--cor. Despite COVID, our company is experiencing high growth as consumers spend more time at home and want to redecorate.


The Senior Web Developer/ Designer is responsible for front-end development, design, production and maintenance of assigned SWF digital experiences, including but not limited to branded websites, retailer micro-sites, and mobile and social media applications. The Senior Web Developer will help to mentor and train Associate Web Developer/Designer(s).


70% - Web development, page design, animation, production and maintenance.

  • Establish, develop and maintain coding and framework standards with the Digital Team in:
    • Leverage web frameworks (i.e. bootstrap.js)
    • Implementing HTML and CSS coding
    • Knowledge in CMS and Sass is essential
    • A/B testing - creating variants and implementing winning results
    • Support creation of user-centered design interfaces in SWF websites, must make design decisions based on online user behaviors
    • Help develop and evolve the digital tech stack to meet future digital needs.
    • Collaboration on the development of site structure strategies, considering factors such as: persuasive architecture, usability, linking structure and metrics
      • Frontend website development:
      • Collaboration with art directors and copywriters to maintain brand cohesiveness
      • Developing design concepts
      • Creating wireframes, sitemaps, and mockups
        15% Project Coordination
        • Participate in the coordination of assigned projects throughout the project life cycle (development through implementation), including discovery, and initial assessment, program definition, creative development, program launch, measurement and reporting
        • Collaborate closely with Digital Creative Team and IT web developers
        • Work with internal departments and external vendors in planning, implementation and launch of projects
        • Document issues and communicate with team members
        • Train Associate Web Designer/Developer on best practices in front-end development
          15% - Quality Assurance and Success Measurement
          • Have intermediate knowledge in:
            • Interactive marketing best practices and industry standards
            • Web tracking tools: Google Analytics and Lucky Orange
            • Automated marketing tools (example: Drip)
            • SEO - search engine optimization
            • Linking strategy
            • Ensure SWF websites meet desired business objectives, brand guidelines, and creative standards
              Quality - Integrates quality at the source thinking and activities in daily, individual, team and project work. (Applies to all job duties 100%)
              • Utilizes quality/process tools and methodology in daily individual work
              • Utilizes quality/process tools and methodology on Teams
              • Defines and documents individual processes within sphere of control
              • Improves processes within sphere of control
              • Identifies waste and rework and enacts plan to improve/solve
              • Checks satisfaction of internal customers through use of quality tools and Customer/Supplier metrics
              • Other duties as assigned


                • 2-4 year degree in Web Design, Web Programming, Internet Marketing or equivalent experience required
                • 5+ years Preferred experience includes CMS, Sass, React, Adobe, and Bootstrap

                  Behavioral Competencies
                  • Ensures Accountability - Holding self and others accountable to meet commitments
                  • Drive Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives
                  • Instill Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity
                  • Drive Results - Consistently achieving results, even under tough circumstances
                  • Consumer/Customer Focus - Building strong customer relationships and delivering on customer-centric solutions
                  • Critical Thinking - Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
                  • Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
                  • Optimize Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement

Keywords: Springs Window Fashions, Madison , Senior Web Developer/Designer, IT / Software / Systems , Middleton, Wisconsin

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