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Technical SEO Specialist

Company: Sentry
Location: Madison
Posted on: September 24, 2022

Job Description:

Combines understanding of search engines, web development, and broad marketing concepts in order to positively impact website health, indexability, and tactics for SERP (Search Engine Results Page) rankings and conversion rates. Conducts SEO audits and monitors sites to evaluate and maintain technical health. Partners with SEO team members to analyze and report out on key conversion points, recommending changes as appropriate. Collaborates with stakeholders across Marketing and IT to ensure any changes meet business stakeholders needs and align SEO best practices. Stays update to date on trends in search and identifies future growth opportunities.What You'll Do:

  • Conducts SEO audits by analyzing outputs from various reporting tools to uncover issues related to web crawling, JavaScript rendering, etc. Recommends improvements to Marketing leadership and implements changes independently or with IT to enhance overall site and search performance.
  • Updates webpages and executes new page builds through utilization of the content management system, ensuring an effective and timely product is brought to market.
  • Identifies opportunities to remediate and optimize site architecture, infrastructure, sitemaps, robots.txt file, canonical URL, pagination, page response codes, meta data, internal linking, schema markup, core web vitals, and other factors. Partners with IT and/or Marketing teams on implementing changes to maintain website health.
  • Determines and provides IT with redirect strategies (i.e. regex rules) to implement, ensuring page pathing is functioning properly.
  • Tracks and reports out to SEO leadership on technical SEO improvements that were made and the impact of those changes.
  • Monitors and analyzes site performance through utilization of Google Search Console to ensure the proactive identification and resolution of errors.
  • Conducts website tests across browsers, operating systems, and devices to ensure all sites are running effectively and with optimal loading speeds.
  • Reports out to business and Marketing stakeholders regarding various technical SEO findings, including audits results and efficiency gains.
  • Partners with team member(s) in gathering quantitative and qualitative findings to uncover insights and identify barriers. Recommends solutions to Marketing leaderships and implements technical changes accordingly.
  • Maintains awareness of SEO best practices and analyzes trends to improve processes and capitalize on optimization opportunities.
  • Provides advice on technical SEO matters to Marketing and IT teams to help them understand best practices and implement changes accordingly to have a positive impact on the business.
  • Leads and participates in various projects providing project management, research, and collaboration with multiple resources to address specific SEO related needs/issues.
  • Performs other job-related duties as assigned from time to time.What It Takes:
    • Bachelors Degree or equivalent work experience in Computer Science or related field.
    • Minimum 5 years of related work experience B2B and E-commerce sites.
    • Mobile website experience
    • Ability to spot data trends that can diagnose issues with a website
    • Critical thinker who enjoys investigations
    • Familiarity with web standards
    • Strong written and oral communication skills.
    • Experience in data models and creating best-practice reports based on data mining, analysis and visualization
    • Intermediate to advanced Proficiency in Google Analytics, Google Tag Manager, Google Search Console, Tableau, Excel, Screaming Frog, Deep Crawl.
    • Intermediate to advanced proficiency of HTML, CSS, JavaScript, SQL, XML
    • Experience with both B2B and E-commerce sitesWhat You'll Receive:We take great pride in making Forbes' list of America's Best Midsize Employers since 2017. A lot of different factors go into that honor, many of which contribute to your job satisfaction. At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive.
      • To best support our associates and our culture, Sentry is happy to offer flexibility through a scheduled work from home (Monday and Friday)/in office days (Tuesday through Thursday) after we begin to return to the office.
      • Generous Paid-Time Off plan for you to enjoy time out of the office.
      • 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
      • Group Medical, Dental, Vision and Life insurance to encourage a healthy lifestyle.
      • Pretax Dependent Care and Health Expense Reimbursement Accounts to ease taxes on health spending.
      • Extensive Work-Life Resources to lend a helping hand.
      • Sentry Foundation gift matching program to encourage charitable giving.
      • Continue your education and career development through Sentry University (SentryU).How You'll Apply:If you are interested in joining Sentry's team, select the one position that you are most interested in being considered for and complete your online application details. If you have applied with us before, you will only need to provide your email address and password. If this is your first time applying, you'll need to create an account. Please complete your application and upload your resume online.About Sentry:All of us at Sentry-more than 4,000 associates-have various talents, skills, and backgrounds. We work together to deliver on our promises to our policyholders every day. We're proud to offer a full line of property, casualty, and life insurance products to help protect businesses, cars, homes, lives, and retirement income.Our headquarters is in Stevens Point, Wisconsin, with claims and service offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we're one of the largest and financially strongest mutual insurance companies in the United States. We're rated A+ by A.M. Best, the industry's leading rating authority. Get ready to own your future at Sentry. Opportunities await.Thank you for your interest in Sentry!Nic La Rosa Equal Employment OpportunitySentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.

Keywords: Sentry, Madison , Technical SEO Specialist, IT / Software / Systems , Madison, Wisconsin

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