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Director of Marketing

Company: Confidential
Location: Madison
Posted on: November 22, 2021

Job Description:

Position Overview:
The Director of Marketing will focus on developing and implementing e-commerce strategies and tactics that optimize our online marketing presence, best promote our products over the Internet and maximize our e-commerce sales. Position includes supervisory responsibilities of other marketing professionals.

Ecommerce Marketing Management

Strategic planning, marketing and decision making that develop and drive growth in new and existing retail markets
Determining, developing and implementing strategies and tactics that simultaneously optimize omni-channel sales and profit goals
Channel specific strategy development for e-commerce alone and for the integration of e-commerce and in-store retail distribution
Channel strategy development
Revenue forecasting and analysis
Explore new services for online retailers
Cross-functional project management
Provide leadership for and be an advocate for e-commerce change
Manage and build strategic partnerships
Develop budgets for projects, monitor expenses and cost effectiveness of programs
Develop measures to analyze online sales progress through statistics, traffic studies and click-thru data and market share estimates
Web marketing innovation
Familiar with latest technology systems related to e-commerce
Understanding of programming/usability, web analytics, design, functionality
Understanding of online application development
Web analytics and conversion analysis
Member of Internet retail community and network

Management of Staff:

Engages in the typical responsibilities of a manager requiring planning, evaluating, organizing, integrating and controlling.
Responsible for staffing, terminations, disciplinary actions, training, and developing subordinates
Responsible for completing adequate performance documentation on time.
Responsible for ensuring accuracy of timecards and approving them in a timely manner.

Marginal Job Functions:

Other projects as needed.



Bachelor's degree in marketing, web development, business, communications or information technology required
Master's degree preferred


Minimum of 10 years relevant experience
Must have experience working with large retail business in their marketing divisions.
Experience with brand development required
Experience launching e-commerce sites
Experience using web analytics tools
In-depth knowledge of web communication and design
Management or supervisory experience required

Other Requirements:

Strong computer skills in all Microsoft Office programs required
Driver's license required for occasional travel for customer visits and industry tradeshows

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

Health & Dental Insurance
Company paid Life Insurance
Paid Time Off benefits
Free access to our state-of-the-art onsite workout facility
Product discounts
Wellness programs


Keywords: Confidential, Madison , Director of Marketing, Executive , Madison, Wisconsin

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