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Director of E-Commerce

Company: FALCON (formerly Integis)
Location: Madison
Posted on: May 6, 2021

Job Description:

Director of E-CommerceLocation: Madison, WI Local candidates only. We are looking for an innovative and entrepreneurially minded Director of E-Commerce to manage the marketing and community engagement activities for a food and beverage company. In this role, you will work directly with the executive team to develop and optimize the company's online presence, own the e-commerce strategy, and grow revenue and increase market share. You will be a key part of the team in growing this already strong company. Falcon has been retained by this private equity-owned company to identify the right person for this role.POSITION The Director of E-Commerce will report directly to the CEO, managing all marketing and e-commerce efforts, both internal and external, and across all selling channels. Due to the company's unique position, marketing efforts will be anchored in expanding and optimizing the digital presence. This person will utilize strong digital marketing foundations to boost the company's online sales.The Director of Digital Marketing/E-Commerce will also contribute to the company's success by: -- Managing all eCommerce/marketing resources, internal and external, across all online selling channels (e.g., own website,, Establishing quantitative metrics to understand the success of digital marketing campaigns. -- Maximizing profitable traffic growth through all identified online channels, specifically SEO, SEM/Shopping and other potentially relevant channels such as Amazon or social media.-- Working with the company's executive team to promote a reliable image to the end user while expanding brand recognition. -- Collaborating with the sales team to maintain an organized and efficient product database. -- Creating, executing, and managing the digital marketing strategy through targeting key groups and achieving goals of short and long-term growth. REQUIREMENTS -- 5-12 years of experience executing successful online marketing campaigns, particularly focused on Amazon and e-commerce. -- Passion for Amazon and broader SEO-based marketing that drives continuous research, learning, and knowledge building.-- Experience working with Amazon analytical tools, and other e-commerce analytics tools (Google Analytics, etc.) as well as keyword generation tools.-- Extensive experience managing third party Amazon and more general e-commerce service providers.-- Ability to coordinate with partners and agencies to promote company as the first choice in the industry. -- Unwavering commitment to execution, strongly competitive nature, and play-to-win mentality. -- BS/BA degree.

Keywords: FALCON (formerly Integis), Madison , Director of E-Commerce, Executive , Madison, Wisconsin

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