Marketing Director-Life Insurance Vertical
Company: CUNA Mutual Group
Location: Madison
Posted on: April 10, 2021
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Job Description:
Marketing Director-Life Insurance Vertical Job Purpose:Reporting
to the VP, Marketing, the Director will lead the Life Insurance
Vertical in a multi-product, multi-team agile environment. The
role, as part of our Marketing leadership team, is expected to
deliver sustained, profitable growth, paying equal attention to
consumer experience, team development, culture, and Diversity,
Equity & Inclusion (DE&I) growth.In this role, the Director
will connect a cross-functional team of Media, Creative,
Analytical, Digital, Call Center, Marketing Operations, and Data
team members to deliver annual business plans, build multi-year
roadmaps and capabilities, and create an E2E approach to our
business, valuing both current year sales and lifetime value. The
Director does not have any direct reports but leads teams through
matrixed reporting relationships.The Director role will have
responsibility for delivering the sales, revenue, expense, and
consumer experience plans, working hand-in-hand with our Capability
leaders. The Director will work collaboratively to prioritize work
with stakeholders and other Vertical Leaders in the Direct to
Consumer (D2C) Experience Unit on shared roadmaps, work backlog,
and project prioritization. Success will require positive
cross-functional relationships across the organization.As noted,
culture, customer focus, DE&I, and team development are also
required and highly valued.Job Responsibilities:
Keywords: CUNA Mutual Group, Madison , Marketing Director-Life Insurance Vertical, Executive , Madison, Wisconsin
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