Senior Product Manager - Fuel Management Systems
Company: Franklin Electric
Location: Madison
Posted on: January 13, 2021
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Job Description:
Franklin Fueling Systems is the premier designer and
manufacturer of the world's most complete line of petroleum
equipment including Submersible Pumping Systems, Piping and
Containment Systems, Service Station Hardware, Dispensing Systems,
Fuel Management Systems, and Transport Systems. We have a passion
for quality and innovation.Responsible for overseeing the Fuel
Management System product line, which includes but is not limited
to researching product needs, working across functions to develop
new products, understanding competition, overseeing a product
management team, and providing technical support. This position is
responsible for understanding the global marketplace with an
in-depth knowledge of market segments, market trends, and
technology drivers.ESSENTIAL DUTIES AND RESPONSIBILITIES* Play
integral role in assuring 5 Key Factors of Success -- Quality,
Availability, Service, Innovation, and Cost are effectively managed
for the product line. * Analyzes and prioritizes new product
development which includes voice of customer research throughout
the tollgate process along with business case development to
kick-off a project.* Manages and evolves existing product line
based on forecast, performance, and profitability.* Regularly
performs pricing, profitability, and competitive analysis and
recommends strategies to improve market position, improve quality,
or reduce costs.* Leads cross functional project teams to include
new product development, quality improvement, and value improvement
projects.* Creates sales growth by securing business through
strategic customers and partnerships. Fosters customer
relationships while seeking new opportunities to support their
needs.* Works with the marketing team to ensure that marketing
tools such as collateral, packaging, catalogs, Internet presence,
etc., meets customer needs along with overseeing the development of
specification sheets, instructions, presentations, and other
marketing materials. * Analyzes market segments to identify
marketplace needs, competitive positioning, market drivers,
technology trends, market size, and sub-segments.* Develops product
line strategies, programs, and promotions required to meet sales
objectives.* Attends market specific trade shows, state and
regional shows, and reports on key trends, customers, competitors,
market drivers and technologies.* Supports technical support staff
and customer service to ensure they are meeting customers' needs
and resolving issues. * Performs other related duties as required
or assigned.SUPERVISORY RESPONSIBILITIES* Currently manages three
direct reports: Product Manager, Associate Product Manager and
Applications Engineer. * Interviews, hires, and trains employees;
planning, assigning, and directing work; appraising performance,
rewarding, and coaching employees; addressing and resolving
issues.
Keywords: Franklin Electric, Madison , Senior Product Manager - Fuel Management Systems, Executive , Madison, Wisconsin
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