Senior Product Manager - Fuel Management Systems

Company: Franklin Electric
Location: Madison
Posted on: January 13, 2021

Job Description:

Franklin Fueling Systems is the premier designer and manufacturer of the world's most complete line of petroleum equipment including Submersible Pumping Systems, Piping and Containment Systems, Service Station Hardware, Dispensing Systems, Fuel Management Systems, and Transport Systems. We have a passion for quality and innovation.Responsible for overseeing the Fuel Management System product line, which includes but is not limited to researching product needs, working across functions to develop new products, understanding competition, overseeing a product management team, and providing technical support. This position is responsible for understanding the global marketplace with an in-depth knowledge of market segments, market trends, and technology drivers.ESSENTIAL DUTIES AND RESPONSIBILITIES* Play integral role in assuring 5 Key Factors of Success -- Quality, Availability, Service, Innovation, and Cost are effectively managed for the product line. * Analyzes and prioritizes new product development which includes voice of customer research throughout the tollgate process along with business case development to kick-off a project.* Manages and evolves existing product line based on forecast, performance, and profitability.* Regularly performs pricing, profitability, and competitive analysis and recommends strategies to improve market position, improve quality, or reduce costs.* Leads cross functional project teams to include new product development, quality improvement, and value improvement projects.* Creates sales growth by securing business through strategic customers and partnerships. Fosters customer relationships while seeking new opportunities to support their needs.* Works with the marketing team to ensure that marketing tools such as collateral, packaging, catalogs, Internet presence, etc., meets customer needs along with overseeing the development of specification sheets, instructions, presentations, and other marketing materials. * Analyzes market segments to identify marketplace needs, competitive positioning, market drivers, technology trends, market size, and sub-segments.* Develops product line strategies, programs, and promotions required to meet sales objectives.* Attends market specific trade shows, state and regional shows, and reports on key trends, customers, competitors, market drivers and technologies.* Supports technical support staff and customer service to ensure they are meeting customers' needs and resolving issues. * Performs other related duties as required or assigned.SUPERVISORY RESPONSIBILITIES* Currently manages three direct reports: Product Manager, Associate Product Manager and Applications Engineer. * Interviews, hires, and trains employees; planning, assigning, and directing work; appraising performance, rewarding, and coaching employees; addressing and resolving issues.

Keywords: Franklin Electric, Madison , Senior Product Manager - Fuel Management Systems, Executive , Madison, Wisconsin