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Graphic Designer

Company: Springs Window Fashions
Location: Madison
Posted on: March 28, 2020

Job Description:

Graphic Designer--Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 14 locations in North America.--Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings.--Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho.--We pride ourselves as "The Best Experience Company", striving to provide the best experience for our consumers, channel partners, and associates.----Our Department The Marketing Team develops and executes the SWF residential marketing strategy to position our brands as market leaders, drive brand awareness and consumer engagement while continually improving the consumer's experience. Marketing at SWF is a fast-paced and dynamic group providing a vital role with our work often being the first impression consumers have of our brands. This is a group of marketing enthusiasts who are motivated by a passion for providing our consumers with a Best Experience.MissionTo support creative strategy and design / visual standards to develop superior creative work across all department deliverables.Create visual designs from concept to completion that inspire, inform, or captivate customers and consumers.--Develop the overall layout and production design for projects which may include dimensional sampling materials, advertisements, brochures, informational/instructional guides, website updates, digital banners and promos, packaging and signage.Manage (plan and implement) design and visual standards for assigned product line under the direction of the Marketing leadership to develop superior creative work. Also, to improve the processes for design and marketing, procedures and training.--Objectives65% - Designs and provides leadership for the creative development of individual projectsAddresses both the general brand standards and the specific requirements of the project to design timely, cost appropriate and effective marketing vehicles through the correct usage of typography, photography, illustration and printing techniques as well as usability and SEO techniques for electronic projectsCoordinates with channel marketing and the Marketing Managers to insure the priority and timeliness of all projectsCollaborates with the Marketing Managers in developing production specifications to support design of projects. Understands and communicates the production requirements of all projects when handing them off to production/purchasing staff. This includes paper and printing requirements, costs, file preparation, and color separationWorks closely with channel marketing managers and marketing managers to support creative strategy and key messaging to be communicated in workUses correct and industry acceptable technical processes to develop projectsConducts creative reviews on appropriate assigned projects15% - LiaisonProvides primary communication point for assigned projectsMeets directly with project initiatorsAttends meetings for creative development and design input or presentationsReports on project status as well as issues and implications to other areas10% - Supports overall visual brand standard requirementsWorking with the Creative Manager, supports, communicates and maintains documentation of all graphic standards and design principles for assigned brandsOn individual projects, art directs and proofs projects to assure consistent and correct usage of all graphic and photographic standardsSets competitive benchmarking as input for development of brand standard requirements10% - Planning/Analysis/Strategy DevelopmentParticipates in department planning, identifying top level improvement priorities and supporting projects as well as contributing to achievement of key performance indicatorsQuality - (Required for all SWF job descriptions) - Integrates quality at the source thinking and activities in daily, individual, team and project work. (Applies to all job duties 100%)Utilizes quality/process tools and methodology in daily individual workUtilizes quality/process tools and methodology on teamsDefines and documents individual processes within sphere of controlEnsures that others are trained as back-ups on (processes) within the area/departmentImproves processes within sphere of controlIdentifies waste and rework and enacts plan to improve/solveChecks satisfaction of internal customers through use of quality tools and Customer/Supplier metricsRequirements--Education and ExperienceMinimum Education Required:--Associate Degree in graphic design or related fieldBachelor's degree is preferred--Minimum Job-Related Experience Required:--3+ years creative development and production experienceExperience at an ad agency, in-house creative department, or print production provider as a Designer or Art Director is preferredExperience must demonstrate proven ability to develop original concepts and direct appropriate executions designed to drive consumers to actionKnowledge, Skills, and AbilitiesMust display, by portfolio, superior design and art direction skillsMust be a creative, conceptual thinkerMust demonstrate ability to understand target audience requirements and translate into effective communication piecesIs an articulate presenter who delivers a well-planned, engaging and persuasive creative presentationMust have an extensive knowledge in the use of computer for graphic design, including thorough knowledge of software such as InDesign, Adobe Illustrator and Photoshop for completing print design projects Must keep current with new trends, methods and technologies related to the graphics field and incorporate these concepts into the formulation of improved and competitive graphicsThorough knowledge of design and design concepts in print, display and packaging mediaMust display good communication and team-oriented/collaborative skillsMust have service-oriented attitude and be a self-motivator, able to juggle multiple tasks and work in a collaborative environment and must be proactive--Behavioral Competencies:Ensures AccountabilityHolding self and others accountable to meet commitmentsDrive EngagementCreating a climate where people are motivated to do their best to help the organization achieve its objectivesInstill TrustGaining the confidence and trust of others through honesty, integrity, and authenticityDrive ResultsConsistently achieving results, even under tough circumstancesConsumer/Customer FocusBuilding strong customer relationships and delivering on customer-centric solutionsCritical ThinkingMaking Sense of complex, high quantity, and sometimes contradictory information to effectively solve problemsBeing ResilientRebounding from setbacks and adversity when facing difficult situationsOptimize Work ProcessesKnowing the most effective and efficient processes to get things done, with a focus on continuous improvement

Keywords: Springs Window Fashions, Madison , Graphic Designer, Design, Graphic Design & CAD , Madison, Wisconsin

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