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Digital Marketing Manager

Company: GEMPLER'S
Location: Madison
Posted on: July 14, 2019

Job Description:

Where do we need help? We've come a long way since Bill Gempler started his Monroe, Wisconsin tire business in 1939 making easy mobile repairs for farmers. We now sell over 20K items out of our warehouse in Janesville and have hundreds of thousands of customers who depend on us to deliver the goods. We recently purchased the company and are committed to making it the best Gempler's ever. The web is a critical sales channel for us. We are in the process of launching a brand new, shiny website and we are looking for someone to join our team. Is that you? Do you have relentless curiosity to understand the details AND the big picture? Are you someone that wants to drive the business versus being told what to do? Do you think in terms of metrics and understand the difference between the big levers and the small ones? If so - read on. What would you be doing? All of us wear many hats here. This role's scope will span the entire e-commerce shopping journey online. You will be responsible for developing and executing marketing strategies that attract customers to the website, ensuring customers have an easy and enjoyable shopping experience once they are on our site, and monitoring performance to course correct when needed to maximize e-commerce sales and profitability. Develop and execute strategies that grow Gempler's e-commerce traffic, including targeted e-commerce marketing initiatives such as e-mail marketing. Develop and execute acquisition/lead generation strategies to grow database for email marketing and catalog marketing. Work closely with and support our digital marketing agency to plan and execute website updates, all digital marketing, including SEM, social (organic and paid) and display advertising campaigns. Identify trends and insights and optimize spend and performance based on the insights. Monitor and analyze website traffic, usage patterns, conversion paths, etc. to understand shopping behavior, develop insights and make recommendations for optimizations. Responsible for daily e-commerce site integrity to ensure a smooth purchase process. Ensure all product information conforms to Google best practices, is optimized for SEO and is correct and accurate. Responsible for ensuring a best in class e-commerce experience in terms of website functionality and overall user experience. Responsible for the identification and support of critical Shopify apps. Who are we looking for? Well, not to put too fine a point on it, but a Rockstar who wants to be part of making Gempler's the best version of itself everyday. Someone with a relentless desire to learn, who is naturally curious and a problem solver. Equally effective in the weeds or at 10K feet with a proven track record of success (we'll ask) - three to five years preferable. And no jerks. Specific experience in the following: Managing pay-per-click campaigns for an e-commerce brand Managing email campaigns for an e-commerce brand Managing affiliate campaigns for an e-commerce brand Managing social content and paid campaigns for an e-commerce brand Managing an e-commerce website that requires updates on a regular cadence Experience with digital campaign analytics and optimizations

Keywords: GEMPLER'S, Madison , Digital Marketing Manager, Advertising , Madison, Wisconsin

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