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Sr. Commercial Marketing Administrator

Company: TDS Telecommunications
Location: Madison
Posted on: September 15, 2018

Job Description:

The Sr. Administrator-Go to Market (SA-GTM) is responsible for managing product enhancements and new product roll-out initiatives for Commercial products across our TDS wireline and cable properties. This role works closely with the Product Management team to execute the go-to-market strategy for any assigned product enhancement projects. The SA-GTM works with sales, product management, marketing operations, creative, and training teams to ensure existing sales tools and customer facing materials contain the correct positioning and meet overall brand standards. The SA-GTM manages the development, financial analysis, implementation and tracking of diverse and engaging internal sales programs. This position manages all tools and materials needed for product launches, internal marketing communication requests for all sales channels and is responsible for the strategy and implementation of our SharePoint intranet site. This includes the user experience, structure, design and effectiveness validation. The SA-GTM is responsible for maintaining, reporting and auditing content on the intranet sites. Responsibilities Manage the Marcom process for new product development teams:

  • Gather needed information from Go-to-Market and/or Lead Generation teams.
  • Develop Go to Market Plans for general projects.
  • Work with product teams on products to determine project impacts to sales/customer tools and collaborate with the creative team to edit materials and make materials available in SharePoint.
  • Assist and develop comprehensive creative briefs that clearly communicate project scope and product messaging.
  • Report on usage of tools and make recommendations on needed improvements.
  • Send all internal marketing notifications to all sales and other internal channels. Provide direction on SharePoint updates by creating a strategy on design to meet user needs. Gather data to understand usage and find areas for improvements. Management of content including updating existing content, creating new pages, and reporting. Work with sales and marketing teams to determine where a sales incentive program is needed to drive revenue and increase sales. Create program strategy with key stakeholders. Collaborate on creating existing customer cross-sell and upsell campaigns with Product Management, Lead Generation teams, and Sales. This includes determining what sales tools will be needed and having them created via the internal creative teams. Contribute to the creation of an advertising strategy. Engage the Lead Generation team to advertise promotions as necessary. Enhance Sales opportunity by working with business partners to define targets for sales calling programs and sales incentive programs to support product rollouts and customer marketing initiatives. Work closely with Marketing Ops to request lists, track list effectiveness, quality, impacts on revenue, and improve data integrity. Support customer experience initiatives/programs to gain better understanding of key customer segments, how to market to them, increase retention, and market share by building customer loyalty. Qualifications Required Qualifications:
    • Bachelor's degree OR 4+ years professional work experience.
    • 3+ years in marketing, agency or similar experience. Other Qualifications:
      • Well-developed conceptual thinking skills including good intuition and the ability to make educated decisions based on customer needs.
      • Possess strong decision making and problem solving skills, ability to prioritize work load, maintain a high level of confidentiality, good interpersonal communication and organization skills, and a team player.
      • Knowledge of the voice and data communications or other high-technology industry desired.
      • Successful experience in product management and process administration.
      • Extensive customer interaction skills and experience.
      • Demonstrated experience collaborating across marketing, sales and technology teams.
      • Outstanding written and verbal communication skills.
      • Must have a genuine desire for customer satisfaction.
      • Excellent teamwork skills and ability to work with employees at all levels.
      • Advanced knowledge of MS Office Suite, strong computer skills with the ability to learn new programs. Benefits: As a part of your total compensation, #TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.

        Keywords: TDS Telecommunications, Madison, Sr. Commercial Marketing Administrator, Advertising, Madison, Wisconsin

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