Experience & Marketing Manager
Company: Vortex Optics
Location: Madison
Posted on: March 20, 2023
Job Description:
Changing the world isn't a dream at Vortex -. It's our goal
every single day. We are obsessed with providing every customer an
unforgettable experience, one that doesn't just make them smile, it
also redefines their expectations. It's an idea that rewards your
creativity and your passion for serving others. And it's an idea
that we believe can fundamentally change our industry and our
world.
Vortex is looking for an Experience & Marketing Manager to serve as
the Vortex Edge brand champion, building the marketing strategy and
creating excitement around the Vortex Edge experience. Vortex Edge
is our industry leading firearms training center for shooters of
every discipline, interest, and skill level. We are seeking a
creative, ambitious, and well-rounded individual to collaborate
with key partners to develop marketing campaigns and strategies,
lead a team of instructors, and develop a digital content roadmap
to bring our training experience online. The ideal candidate will
leverage their creative and entrepreneurial nature with strong
organizational and project management skills to help our customer
focused organization develop the most accessible, educational, and
exciting range and training experience in the industry.
What You'll Be Doing
- Manage VTX Edge brand strategy, developing custom, integrated
marketing plans, partnering closely with marketing leads to
incorporate campaigns into their strategies and tactics (including
content, web, social media, PR, advertising, etc.).
- Lead and collaborate on the digital training and content
roadmap, extending the Vortex Edge experience online to reach new
customers in new places.
- Design and develop customer programs and events that maximize
experiences, loyalty, and retention across all customer touchpoints
by innovating solutions based upon current customer research,
consumer feedback, market trends and other activity.
- Support the creation and execution of training and instruction
roadmaps, assessing priorities and trade-offs between customer
experience, relevance, and operational support load.
- Collaborate with Content Marketing team on VTX Edge social
media and podcast, ensuring consistent messaging and feedback
loop.
- Lead the oversight of a high performing range instructor team
while also collaborating with other key teams, including, Sales,
Customer Care, IT, Finance, and New Product Development to ensure
an exceptional experience for our customers and team members.
- Oversee facility and system operations, working with outside
vendors and range instructors to provide range support. Develop and
implement procedures and systems to ensure safe and efficient
operation of facility.
- Manage external customer groups' range use and training
(outside of classroom work) to ensure a consistent and memorable
experience for end users, Military and Law Enforcement agencies,
and our dealers.
- Manage annual operational needs, including budget and roadmap
for facility use and curriculum/training opportunities.
- Collaborate with Creative Director and work with creative team
on concept development including branding, design, and other
ideas.
- Organize and collaborate with Apparel Product Marketing Manager
on the production of branded items such as apparel and
merchandise.
- Other duties as assigned.
Requirements
- Bachelor's degree in marketing, communications, education, or
equivalent level of experience
- Minimum 5 years of brand/marketing experience
- 4+ years leading a team
- Firearms knowledge preferred
- Leader, problem solver and strong team player with an
energetic, positive attitude
- Thrive on high-pressure challenges and deliver high quality
work in a fast-paced and constantly changing environment
- Proven track record of developing and implementing marketing
plans
- Has strong influencing, negotiation, and communication skills
(written, verbal, presentation) with the ability to be a thought
partner/ coach to internal team and stakeholders
- Demonstrated ability to assess business value, time-to-market,
and other trade-offs using data, when possible, to prioritize
initiatives
- Understanding of brand strategy and positioning, managing the
brand and providing clear brand guidelines
- Experience leading projects from ideation through
execution
- Possess a high degree of initiative and motivation; a
willingness to help fellow Vortex departments and customers
- Strong customer service and communications skills
- Strong technical aptitude with web-based productivity tools and
intermediate to advanced proficiency of the Microsoft Office
Suite
Preferred Experience and Skills
- Firearms and optics knowledge
- SAP experience
- Project Management experience (Workfront or similar)
When you join Team Vortex, you'll enjoy:
- Great health, dental and vision insurance
- Paid time off (PTO) and holidays
- 401(k), life insurance and short- and long-term disability
- Employee Ownership Opportunities
- Various onsite amenities including a fitness center, a nature
preserve with walking trails and dog friendly work areas
- Neighboring daycare facility
- Casual and flexible work environment
- Employee discounts on industry leading products
What's it like to join Team Vortex?From the production floor to the
repair room, from consumer sales to new product development, we're
a growing team of makers and doers, working together to give our
customers an experience they'll never forget. Our employees thrive
in situations that require demonstrating our core values:
- About You
- Customer is King
- Willingness to Shovel Snow
- Be the Buffalo
*Must already be authorized to work in the United States on a
full-time basis for any employer.*This is a full-time, onsite
position in Barneveld, WI (-30 miles from Madison, WI).*A cover
letter is REQUIRED when submitting your application for this
position.
Keywords: Vortex Optics, Madison , Experience & Marketing Manager, Advertising , Madison, Wisconsin
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