Social Media and Marketing Coordinator

Company: Octopi Brewing
Location: Waunakee
Posted on: May 16, 2022

Job Description:

Job Description About Untitled Art: At Untitled Art, we are all about bringing you the newest drink concepts and styles, showcasing our amazing artists, and collaborating with our friends around the world. Whether we're making sparkling water or craft beer, we are evolving the art of that beverage to create something you'll love. Every can or bottle that is brought to your lips has been wrapped with artwork one of our artists made just for that drink. We truly hope you enjoy the experience of drinking Untitled Art. Support Artists. Drink Untitled. As an organization, we are fast-moving, challenging, and entrepreneurial - our people are hard-working self-starters who drive results. We never stop learning and are always looking for ways to improve. We believe in staying at the forefront of beverage creation and leading the way in beverage innovation. This is a fun and fast-paced place to work Job Summary: The Social Media and Marketing Coordinator is responsible for leading marketing efforts for the e-commerce website, social media presence, email marketing campaigns, and developing marketing and sales POS. This position is responsible for driving the success of our social media and marketing strategy and successfully engaging our customers through a variety of channels. They work closely with senior leadership and sales to effectively market Untitled Art products as we continue to grow. In this role, you---ll build the Untitled Art brand and oversee marketing projects. Primary Responsibilities: Guide and manage social media strategy on platforms like Instagram, Facebook, Twitter, and others. Utilize Photoshop and Adobe InDesign to create marketing materials for UA brands including merchandise, copy media, and in-store branding. Analyze conversion rate, measure success of marketing campaigns, and look for ways to improve conversion to sales on digital channels. Create weekly email marketing campaigns and other strategies to reach our customers. Support and direct both internal and external resources in the creation of marketing initiatives from concept to completion. Play a vital role in brand analysis work, including tracking volume, retail data, and competitive insights. Transform data into selling tools. Keep e-commerce and UA websites content updated. Develop a strong understanding of the beverage industry and market; track customer engagement. Maintain a clean and organized work environment. Perform other related duties as assigned. Required Skills/Abilities: Excellent communication, prioritization, and time-management skills. Familiarity with social media platforms. Strong attention to detail and maintaining organization. Ability to function well in a fast-paced environment. Maintain confidentiality with business related information. High emphasis on customer service and teamwork. Proficiency with Adobe and Microsoft Office programs. Strong ability to work independently to accomplish marketing goals. Education and Experience: 3 years of marketing experience with a CPG or e-commerce company. Experience marketing in the food and/or beverage products, a plus. Proven ability to build a brand presence on social media channels like Instagram, Facebook, and Twitter to drive sales. Experience using Photoshop and Adobe InDesign. Experience creating merchandise, a plus. Experience building relationships with influencers on social media to promote a brand. Email marketing experience and experience using automated marketing platforms (ex. Shopify, MailChimp, or Hubspot) Experience developing digital copy, branding materials, and sales collateral. Experience in ecommerce and DTC sales/fulfillment. Untitled Art has very competitive benefits, including but not limited to group health/dental/vision insurance, life insurance, STD, LTD, a retirement plan, paid time off, and a product sampling program. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Untitled Art requires that employees are vaccinated for COVID-19 and provide proof of vaccination to HR. Exceptions to this would be proof of a medical or religious exemption. Offers of employment at Octopi are contingent upon clear results of a thorough background check. Background checks will be conducted on all final candidates, as deemed necessary. Company Description At Octopi, our mission is to support our clients in growing their brand. We are also looking for energetic candidates to grow with us at Octopi. As we complete our current expansion, we will increase the output of our state-of-the-art production and brewing facilities. We have plans to grow production over 400% in the next 3 years, while continuing to be on the leading edge of innovations in the beverage industry. Qualified individuals are detail-oriented, collaborative, growth-focused, and self-motivated. Our team is a community; we are open, informal and laid back, but also hard working and respectful of others. You should be as well.

Keywords: Octopi Brewing, Madison , Social Media and Marketing Coordinator, Advertising , Waunakee, Wisconsin