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Digital Marketing Specialist

Company: Building Automation Products
Location: Gays Mills
Posted on: May 6, 2021

Job Description:

BAPI is looking for a Digital Marketing Specialist for our main office in Gays Mills, WI. BAPI is a premier sensor manufacturer for HVAC/R, specializing in sensors for temperature, humidity, pressure, wireless and air quality monitoring. We are locally owned, with employees located throughout the continental US, Canada, the UK, and Germany and we serve customers around the globe in over 40 countries. Over the past 25 years, BAPI has forged a place in the HVAC/R industry with our area of expertise focused on advanced sensor technology for HVAC & R applicationsPosition Summary: The Digital Marketing Specialist will create and implement effective digital marketing plans to help promote BAPIs image and brand globally through digital media sources. This role must develop and analyze online marketing campaigns across both domestic and international marketing channels, able to perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe Illustrator), and will be expected to monitor the performance of marketing campaigns and optimize them over time.Principle Responsibilities:

  • Create and implement effective digital marketing plans to support BAPIs expansion to international markets
  • Maintains our social media presence and coordinate and support the creation of digital content in various forms (e.g. website? blogs? press releases and podcasts)
  • Drive social media strategy, developing culturally targeted content, content calendars, and reports for a variety of social medial platforms, such as Facebook, Linked In YouTube, or other approved platform
  • Website Management & Design including updates, enhancements and ecommerce, must be able to study efficiency, traffic patterns, sales feedback, etc. in order to update and improve user experiences
  • Frequently perform SEO website audits, strategic planning, optimization, content creation, and reporting
  • Expected to develop creative copy for websites, blogs, social media, email, digital and print advertising, product marketing collateral, radio, reporting, research, social media, and other forms of marketing copyReasonable accommodations may be made to enable individuals with disabilities to perform the critical functions of this position.Education Requirements:
    • Associates Degree Required, Bachelors preferred with a degree in Marketing, Communications, or Business Administration/Management with emphasis in MarketingTraining, Skills, Knowledge and ExperienceSpecific Training in this field (R/Required, P/Preferred):
      • Must have demonstrable skill with Adobe Creative Suite Software (InDesign, Photoshop, Illustrator and Acrobat) as well as Microsoft Office Suite
      • Must have experience managing social media platforms including Facebook, Twitter, LinkedIn, YouTube or other approved media platform
      • Must have Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
      • Must have ability to understand a technical product and industry
      • Prefer 3 years of experience in a marketing department or equivalentExperience/Knowledge in this field (R/Required, P/Preferred):
        • Must have a well-developed writing ability and excellent grammar
        • Must have proven ability to handle multiple projects simultaneously
        • Prefer experience in product marketing, event coordination, contact management system, technical writing, HVAC industryGeneral Experiences/Knowledge/Skills:
          • Exceptional communication skills, demonstrated ability to communicate respectfully, culturally competent and collaboratively
          • Excellent Ability to communicate in verbal, written and electronic forms in a professional manner when dealing with employees, vendors and company contacts
          • Positive attitude, cooperation, and willingness to take direction and work with a diverse group of people
          • Demonstrated behaviors of impeccable integrity and confidentiality
          • Ability to build meaningful relationships and rapport quickly
          • Excellent problem-solving abilities
          • Self-motivated with career progression a goal , well organized, and proactive
          • Strong Time Management Skills, excellent organizational skills with ability to prioritize competing priorities are extremely important
          • Initiative to do the right thing and raise questions as necessaryAuthority:Decision Making: Direction given based on Marketing Strategy/ObjectivesFinancial Authority: NoneSupervisory Responsibility: NoneWorking Conditions:
            • Standard office and light industrial environment. Open office space; shared with others.
            • Wear safety glasses, ESD lab coats and closed toe shoes in specific locations in the facilityPhysical efforts (e.g. standing, sitting, walking, repetitive lifting, bending stooping, or other physical effort required and how much):
              • Sit at a computer for long periods of time - Daily
              • General mobility throughout facility DailyDomestic/International Travel: NoneExtensive hours: As needed to finish tasks and meet project deadlinesAn offer of employment is contingent upon the final candidate passing a criminal background check and a reference check process.This position offers a Monday through Friday dayshift schedule. BAPI does not offer evening shifts/schedules and we are closed on the weekends. Must be authorized to work in the U.S. Sponsorship is not available for this position.BAPI offers paid time off (PTO) after 90 days of continuous employment, in addition to eight paid holidays. We also offer competitive wages, health, dental, vision, disability and life insurance benefits, an onsite gym facility and a 401(k) plan with company match. In addition, for those who accept the employer sponsored healthcare, BAPI provides assistance from an employer sponsored fund, an HRA, to assist employees to pay medical co-pays / coinsurancesIf you are unable to apply online and require alternative methods of application or screening, please contact BAPI Human Resources: 608-###-#### ext. 322BAPI is an Equal Opportunity (EOE)/Veterans/Individuals with Disabilities/LGBT Employer committed to creating an inclusive environment for all employees

Keywords: Building Automation Products, Madison , Digital Marketing Specialist, Advertising , Gays Mills, Wisconsin

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