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Digital Marketing Lead

Company: Sub-Zero, Inc.
Location: Madison
Posted on: February 26, 2021

Job Description:

Sub-Zero Group, Inc. is looking to fill a Digital Analytics and SEO Lead position on our dynamic marketing team. This position is responsible for setting the digital analytics and SEO strategy, managing a team of analysts, and providing valuable insights and recommendations. Key Areas of Responsibility: Digital Analytics

  • Drive industry-leading analytics and website satisfaction (VoC) strategy.
  • Manage the Adobe Analytics ecosystem to ensure proper collection of campaign, website, and mobile app data.
  • Work cross-functionally to define business issues and digital data objectives; deliver actionable insights and answer key business questions with relevant data and customized reporting.
  • Own digital analytics agency relationship and leverage external capabilities and expertise to best serve business needs.
  • Work closely with technical resources for digital analytics tagging, tag QC, data eco-system management, etc.
  • Partner with UX and digital strategy team to measure the impact of ongoing digital optimizations. Search Engine Optimization
    • Own and prioritize the SEO roadmap.
    • Stay appraised on the SEO landscape, including algorithm updates, standard methodologies, emerging trends, and competitor techniques; evaluate the impact on the business and our strategy.
    • Manage SEO tools such as BrightEdge, SEMrush, and Screaming Frog or similar platforms.
    • Collaborate cross-functionally with product, brand, and IT; share product/content research and SERP trends to technical performance to drive decision making. Qualifications Education Required Bachelors or better in Marketing or related field. Experience Required Experience with Adobe Analytics, tagging and data QC, BrightEdge, Google Search Console or equivalent platforms Strong level of proficiency with Microsoft Excel Strong organizational skills and exceptional attention to detail with the ability to think strategically Excellent analytical, problem solving, and communication skills. Must be able to develop, interpret, and explain analytics in a way that provides actionable insights Ability to listen objectively, interpret needs, and build actionable programs/solutions High levels of initiative, drive, self-motivation, and accountability Vendor and direct reports management experience 8 years: Experience working in an analyst or digital marketing role

Keywords: Sub-Zero, Inc., Madison , Digital Marketing Lead, Advertising , Madison, Wisconsin

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